 |
Content Production |
|
Relationship
Marketing
Open a door from home; |
what you should know the ability to integrate informative content with you product message is the most beneficial feature you can add to a Web site -- it is also the toughest The beautiful gray area? Finding the gray area between the advertising and editorial is the where a successful Web site is found. We will work with you to create a Web site that provides valuable information to your visitors and promotes your products or services. How we do this? We will bring our experience to your business by first letting you tell us about your customers and their buying behavior. From there, we apply Internet features and business models that will appeal to this target group and build a model Web community around your business. Example? Our SoccerClub! site features general information and Web features for the soccer community. Recently we sold selected soccer drills from books that we sell and created e-postcard feature for our Training section that lets visitors send these drills to friends. The books used for the cards are feature the line: "This drill is from Coaching Cards by Colin Schmidt order it by clicking here." It works. Sales of these books in the first month exceeded the sales of all books the previous six months. Wow! |