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Relationship Marketing |
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Relationship
Marketing
Open a door from home; |
definition the ability to personalize your marketing and sales process to meet the individual needs of each customer How do we do this? We can ask. By letting visitors tell us what they are looking to find, we can build a Web site that directs your visitor to what interests them. This way they are presented with the information they want -- therefore they more likely to buy. AND more importantly, they have a better experience because they save time by not having to wade through pages of information and this makes them more likely to return. Other benefits? After these clients tell you what they are interested in, you can go back and email them when their product arrives. So now when you have a chance to get a Victorian bedset there's no need to wait for someone to walk through your door; you know that your database has a collector from New Jersey who regularly surfs in looking for Victorian pieces. Example? Visitors to Newport Online who register in the guest book receive a front page personalized to their interests. Music fans get a link to music events and week-end visitors get a link to a local Bed & Breakfast list. |